As a beginner to SEO, you must know that there is no magic way to rank your website on the top page of the search engines. There are some criterias you can follow to optimize your website.
SEO is very important for your business, as it determines how to rank your website high on search engine results pages.
Complete Keyword Research
The best way to rank your pages on search engines is through the use of keywords.
Keywords will help to enter into the search bar to help find relevant pages. The keywords must be included in your posts, pages, social media posts which helps to rank and appear on top search results.
While researching keywords, pick the ones that have a high search volume but low ranking difficulty.
Search for both short-tail keywords and long-tail keywords that can be added to your pages. This helps you rank for more searches.
Page Titles and description
Page titles are a very important aspect of SEO, that’s why I’ve put it first on my list.
The most important characteristics of an optimized page title are:
Make sure each page has a unique page title that accurately describes the page’s content.
Be brief and descriptive.
It should soundly tell the user to understand what the page is about.
The page description meta tag is also very important. This will let users, Google, and other search engines to understand what the page is about.
Permanent link structure
The permanent link structure describes the format of URLS for individual posts, pages of a web site.
Create SEO-friendly URLs. It should be simple and easy to understand for search engines and users
Use hyphens ‘ – ‘ to separate the words that make up a URL
Keep the URL’s short yet perfect
Avoid keyword stuffing
Internal links are the links in a page that point to other pages within the website. Internal linking is a very important factor for website SEO, use it correctly to get ranked in google.
Use of H1, H2, and H3
Without doing basic formatting, don’t just publish the content on your website. This will not be good for the user experience and works against your SEO efforts.
Use H1 tags for the title of your post
Use H2 tags for the main headings of your post.
Avoid using H2 tags for all your headings
Write small paragraphs
Pick a font size that is easy to read
Images are the best factors for enhancing the user experience, but it should be the reason for page load speed or slow response.
Use “Alt Text” to describe the image. Try adding keywords but don’t stuff it more.
Optimize the image size. If the image size is smaller, the website will load faster.
Page speed is a ranking factor. Search engines provide the user with the most accurate results in the quick way.
Fast web sites improve the user experience and it attracts the visitor to come again.
If the page speed is good, it will help to
Rank better in search results
Get more page visits per user
Get more conversions
These are some of the SEO tips for beginners. Follow and rank your website high on search engines.